Dira Naa Club

Milan Design Week & Luxury Driving Experience
Client Profile: Members of Dira Naa Club, one of Israel's leading architectural firms, including architects and design professionals aged 30–55 years old.
Partnership: Tailor-made incentive and networking program designed and managed by Solo Italia Travel, combining professional development, luxury hospitality, wellness, and exclusive experiences.
Type of Project: Design & Architecture Networking Journey
Duration: 4 days
Route: Milan → Dolomites
Date: April 2026

What we did

Solo Italia Travel designed and managed an exclusive journey for 30 members of Dira Naa Club during Milan Design Week, combining business opportunities, networking, luxury experiences, and relaxation.

Highlights included:

  • VIP access to the Salone del Mobile and major Milan Design Week installations, allowing participants to bypass long queues and maximize their time
  • Accommodation in a premium hotel overlooking Piazza Duomo in the heart of Milan
  • Exclusive dining experiences featuring live entertainment, singers, dancers, and DJ performances
  • Carefully curated kosher-style menus, with certified kosher meals available upon request
  • Networking opportunities with leading professionals and suppliers from the international design industry
  • Luxury driving experience featuring Ferrari, Lamborghini, Porsche, and Maserati vehicles on a spectacular route from Milan to the Dolomites
  • Wellness and spa experiences at QC Terme Dolomiti, including treatments, massages, and relaxation facilities
  • Complete project management including transportation, luggage handling, luxury vehicle coordination, VIP arrangements, and on-site assistance throughout the journey

The result

The program successfully combined professional value with unforgettable leisure experiences, creating a unique journey that delivered both business and personal benefits.

  • Participants discovered new suppliers and innovative solutions within the architecture and design sectors
  • Valuable business relationships and networking opportunities were created throughout Milan Design Week
  • Guests gained direct exposure to the latest trends and innovations shaping the global design industry
  • The luxury driving experience and wellness activities generated exceptional feedback from participants
  • The combination of VIP access, premium hospitality, exclusive experiences, and seamless organization created a memorable and highly engaging journey
  • The program reinforced Solo Italia Travel’s ability to deliver high-end incentive experiences tailored to specialized professional communities