Ferrari and Lamborghini driving experiences in Italy: planning one into your 2027 trip
A Ferrari or Lamborghini driving experience is one of the requests we hear most often from guests building a private Italy trip or a corporate incentive programme, and it’s easy to see why: both brands were born here, and the roads around Lake Garda and Emilia-Romagna were shaped by decades of exactly this kind of driving. Solo Italia Travel arranges these experiences as part of a broader itinerary rather than as a standalone product, and this guide covers where it fits, what to expect, and how to plan it for 2027.
Where does a supercar experience fit into a bespoke Italy trip?
Most guests don’t want to build an entire trip around driving. They want one exceptional morning or day woven into a week that also includes a villa stay, a wine region, maybe a city or two, and the supercar experience becomes the story everyone tells afterwards rather than the whole itinerary.
That’s the role it plays in our own incentive and VIP travel programmes: a Ferrari test drive at Lake Garda has been one of our most requested incentive add-ons for years, precisely because it delivers a genuine adrenaline moment without needing a day of its own. We handle the booking, the insurance questions, and the timing so it slots into the rest of your itinerary rather than dictating it.
Which regions work best for this?
Lake Garda
Our most established location for this, and the one most incentive groups already ask for by name. Short, dramatic roads around the lake suit a half-day or full-day format well, and it pairs naturally with a lakeside lunch or an afternoon on the water.
Emilia-Romagna, around Maranello and Sant’Agata Bolognese
The region both Ferrari and Lamborghini call home. Guests who want the experience to include a sense of place, not just the drive, gravitate here, particularly when a museum visit or factory-adjacent lunch is part of the day.
Tuscany
A strong pairing for guests already building a Tuscany-based retreat, since the driving experience can slot into a single afternoon of a longer villa stay. See our Tuscany corporate retreat guide for how we typically structure a week that includes a day like this.
Ferrari, Lamborghini or Maserati: how do they differ as an experience?
We’re often asked to make the call for a group, and the honest answer depends on what the day is meant to deliver.
Ferrari. Precise and composed, and the choice most guests default to for a longer, more scenic drive. It suits a group that wants the experience to feel refined rather than loud.
Lamborghini. Theatre. Lower, louder, and the car people notice from across a piazza. It suits a shorter, high-energy format, particularly for incentive groups who want a strong visual moment for photos and video.
Maserati. A quieter, more understated option for guests who want the experience without the attention either of the other two draws.
All three are arranged through our specialist local partners rather than held in our own fleet, which means the exact model on offer depends on availability for your dates. We confirm the specific car well ahead of the experience rather than promising one from a fixed list.
What does the day actually involve?
Formats range from a focused two to three hour drive to a fuller day that adds a curated lunch or a museum stop. For corporate groups, we can run parallel sessions so the whole party gets time behind the wheel across the day rather than one or two people monopolising the car, and pair it with a group activity on the ground for guests who prefer to watch rather than drive.
For guests who want to go further and build an entire multi-day trip around driving rather than a single experience, our sister company soloitaliatravelgt.com specialises in exactly that: self-drive and guided road trips across Italy in a fleet of Ferrari, Maserati, Aston Martin and Porsche models. We can hand off to their team directly if that’s a better fit than a single-day experience.
What should we know before booking, and what does Solo Italia Travel handle?
Driver requirements. US guests need an International Driving Permit alongside their home licence if anyone in the group plans to drive rather than ride along; we confirm this early rather than leaving it for the day itself.
Insurance. Supercar experiences carry higher excess than a standard rental, and we walk every group through exactly what’s covered before the day begins.
Group logistics. For incentive groups above roughly a dozen guests, we typically run more than one car or stagger sessions through the day so nobody spends the morning waiting. We plan this into the schedule from the first conversation, not on-site.
ZTL zones and city driving. Historic centres restrict traffic through camera-enforced zones. We route around them as a matter of course, so this is one more thing that shouldn’t require the group’s attention on the day.
Best time of year for 2027
April through June and September into October bring the most comfortable driving conditions around both Lake Garda and Emilia-Romagna: mild temperatures and considerably less summer traffic through the lake towns. July and August still work, particularly for an early-morning session before the heat sets in, but they’re also when availability for the most requested cars tightens first. For 2027 specifically, we’d recommend confirming the experience as soon as your travel dates are set rather than leaving it until the rest of the itinerary is finalised.
Frequently asked questions
Can a Ferrari or Lamborghini driving experience be added to a corporate incentive trip?
Yes, it’s one of our most requested incentive add-ons, particularly at Lake Garda. We build it as a half-day or full-day segment within a broader programme rather than a trip on its own.
Does Solo Italia Travel own the cars used for these experiences?
No. We arrange every driving experience through specialist local partners near Lake Garda and in Emilia-Romagna, and confirm the specific car available for your dates ahead of the day.
Do I need an International Driving Permit to take part?
Only if you plan to drive rather than ride along. US guests need one alongside their home licence, and we confirm this is sorted well before the day itself.
Can our whole group drive, or just one or two people?
For larger groups we run multiple cars or staggered sessions so everyone who wants time behind the wheel gets it across the day, rather than one car being shared awkwardly.
What if we want a full multi-day driving trip rather than a single experience?
That’s a better fit for our sister company soloitaliatravelgt.com, which specialises in multi-day self-drive and guided road trips across Italy. We can connect you directly with their team.
